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New Bay Area Website Offers Everything Eldercare for Families


January 8th, 2010

SANTA ROSA, California - A newly-launched website created by a local group of women provides valuable information, tools, and emotional support to baby boomers faced with taking care of their aging parents and loved ones. icarevillage features a friendly, supportive voice; easy navigation; and original content, videos, artwork, and photography.

The site has hundreds of compelling articles and videos covering a vast array of topics geared towards caregivers and their spouses, including:

• Health topics – such as Alzheimer’s disease, cancer, and depression
• Common concerns – such as driving safety and end of life issues
• Legal and financial matters
• Caregiver care and emotional support
• Finding care
• A patent-pending virtual online office allows visitors to schedule a phone consultation with an expert of their choice

“In less than ten years, there will be more adults over age 65 than children under age five. The fastest growing population will be those 85 and over, and it will take many villages to take care of these elders,” says Jamie Spooner, CEO and President of icarevillage.

Jamie spent seven years pioneering website designs as a Lead Design Program Manager at Microsoft and another nine years managing Planeteria, her own web design company in Northern California. When she became a long-distance caregiver for her ailing father, she immediately saw the need for a comprehensive, well-designed website that met the needs of family caregivers grappling with some of the same stressful issues she was facing.

“I felt overwhelmed and desperate for information,” Jamie says. “And, because of my professional background, I saw a gaping need that I could help fill.” She brought together three other experts to join her in creating icarevillage, which launched in late November. Sadly, her father passed away in September. The site is dedicated to him.

In addition, Jamie and her team are producing a video series and documentary, The Wisdom of Elders Across America, which features in-depth interviews with the goal of initiating social change regarding the care of elders. “We believe that if the younger generations realize they can benefit from the wisdom and stories of an older generation, they will be motivated to take better care of them,” Jamie says.

Contact: Jamie Spooner, CEO and President, icarevillage
office: 707.843.5118 cell: 707.849.0588